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Businesses in New Zealand are putting customers first to generate higher revenue, a survey by PricewaterhouseCoopers said Tuesday.
The Clever Companies Insight survey of 620 respondents carried out in July showed that 44% of the employed respondents plan to focus on better customer relations to increase revenues in the next 12 months. Further, about 35% are planning to increase revenue through new markets and 23% by cutting operating costs.
PricewaterhouseCoopers partner Robbie Gimblett said the survey highlighted a shift in attitude among business leaders as eight months back business leaders' focus was mainly on cost cutting and short term survival. The survey also said that over the past one year, the biggest factors influencing business performance were customer focus, technology improvement, and improving human resources through recruitment and training.
The survey further revealed that the biggest positive impact on performance over the last year was gained through better customer focus, followed by technology improvements and improving staff capability through recruitment and training.
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