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The U.S. Commerce Department said retail sales fell 0.1 percent in July. This followed a 0.8 percent increase in the previous month.
Economists had expected the figure to rise.
Excluding the auto sector, which was expected to receive a boost from the government's popular "cash for clunkers program," retail sales dropped by 0.6 percent. Economists were looking for a 0.1 percent rise excluding autos.
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